Prepare insurance. Before the handover.
ReadyReg is a widget that sits inside your vehicle listing pages. When a buyer clicks 'Check insurance', it launches a full-market motor insurance comparison - without them leaving your site. You earn a share of the commission on every completed policy.
Is this the right car?
Audi A5
Insurance shouldn't be a last-minute problem.
For most buyers, sorting insurance still happens separately - sometimes at the point of handover. That creates unnecessary friction at exactly the wrong moment.
For the buyer
They're comparing cars, negotiating price, and arranging finance - insurance gets squeezed in at the end, often under pressure. ReadyReg moves it into the browsing phase, where there's time to make a considered decision.
For the dealer
Last-minute insurance uncertainty can stall a handover or, in the worst case, lose a sale that was otherwise done. Removing that friction benefits everyone.
For the process
When a buyer arrives having already compared quotes and saved a preferred policy, the handover becomes a confirmation, not a scramble.
How ReadyReg works
The widget handles the comparison journey. The dealer hosts it. The buyer benefits from it.
Check insurance
A 'Check insurance' button appears on your vehicle listing page. The buyer clicks it and the ReadyReg widget launches.
Vehicle details confirmed
The widget reads the listing automatically. The buyer confirms the car details and enters their personal information to generate quotes.
Full-market quotes returned
Quotes are returned from across the market. The buyer can save a preferred quote against that car and their profile.
Policy confirmed at handover
When the buyer is ready, they confirm their saved quote. The policy goes live. The dealer receives a commission share on completion.
How dealers earn with ReadyReg
Motor insurance is a legal requirement. Every car sold needs it. ReadyReg connects that requirement to a revenue opportunity for the dealer - at the point where the buyer is already thinking about the car.
Dealers receive a share of the commission generated on each completed policy. The commission originates with the insurance aggregator and is split between ReadyReg and the dealer. There is no cost to the dealer, no change to their existing processes, and no requirement to be involved in the insurance transaction itself.
- check_circle Widget embedded in your listings - no workflow change required
- check_circle Commission share on every completed policy
- check_circle No dealer involvement in the insurance transaction
- check_circle No FCA authorisation required from the dealer
- check_circle No setup cost, no subscription, no risk
How the regulatory model works
ReadyReg operates within the FCA regulatory perimeter via an appointed representative arrangement with an FCA-authorised principal firm. The principal firm carries regulatory responsibility for all insurance distribution activity. ReadyReg's role is to facilitate the comparison journey and route buyers to quotes. Dealers who embed the ReadyReg widget are not involved in the regulated activity and do not require FCA authorisation to participate. ReadyReg is in active discussions with principal firm and aggregator partners and is seeking formal legal opinion on its regulatory model prior to launch.
ReadyReg has not yet launched. This site describes the intended model, which is subject to formal regulatory and legal review.
Who we're speaking with
Independent dealers
If you run a dealership and want to offer buyers a better experience on your listing pages - with a revenue share on completed policies - we'd like to talk. No commitment required at this stage. We're building our initial dealer group now.
Get in touchPrincipal firms and aggregators
ReadyReg is seeking an FCA-authorised principal firm or aggregator partner to operate within the regulatory perimeter. If you work in insurance distribution and want to understand the model in more detail, we're happy to share our regulatory framework documentation.
Get in touch